Promote Products Essay Example for Free

Promote Products Essay 1. 1 Choose a product or service that could be promoted. Explain how and why you would promote that product or service. Identify at least three types of personnel you could use to help you plan and organise the promotion. What role would they play? How would their skills and experience help you? At work we are currently promoting our GPS products. We have chosen to promote these via direct marketing and by targeting certain business types. I liaised with our sales consultants, who talk to these people on a daily basis, to advise on what language should be used and what information they felt was most relevant to put across. We needed a graphic designer to create and develop ideas for the letters and DL flyers being sent. I also needed to involve juniors in the business to assist with folding letters and stuffing envelopes as we had determined that this would be a cheaper option for the business than using a mail house. 1. 2 Make a list of resources you would need for the promotion and identify where you could get them. Explain any actions you would need to take in order to have the resources ready for promotion. The database we purchased contained 7,000 leads so we then needed to purchase paper, envelops, ink, return stamps and organise postage. Paper, envelopes and labels for return address were all ordered in advance from Staples. Ink was also pre-ordered to ensure we didn’t run out during the print job. We then liaised with Australia Post to determine the best way to post this number of letters. We chose their â€Å"clean mail† option which meant having to mark each envelope with a pre paid stamp before taking to the post office. This stamp was purchased through Australia Post.

Capitalization Exercise Essay Example for Free

Capitalization Exercise Essay The patient is a 55-year-old African American, who speaks French and Chinese, presenting with a chief complain of chest pain. He has been having mild chest pain since early autumn, but it has been increasing recently, especially over the holidays. He has been taking Dyazide for blood pressure and also uses ibuprofen occasionally. On Sunday, New Year’s Day, he called his insurance company and was referred to South Side Hospital. The patient presented to the emergency department for evaluation and was noted to have T-wave inversions on his ECG. Chest x-ray showed no pneumonia or pulmonary edema.

Development Of The Modern Atomic Theory Philosophy Essay

Development Of The Modern Atomic Theory Philosophy Essay The Modern Atomic Theory states that: 1. Atoms are no longer considered indivisible or indestructible; 2. Atoms of the same element can have different weights and atoms of different elements can have the same weight; 3. Atoms are the smallest particles that take part in chemical reactions; and 4. Atoms do not always have to combine in simple ratios (Wiz IQ). The development of this theory can be contributed to the works of John Dalton, J.J. Thomson, Robert Millikan, Ernest Rutherford, Henry Moseley, Niels Bohr, Gary Motherfucking Oak, and Sir James Chadwick. John Dalton was the first scientist to propose a version of the modern atomic theory. He based his atomic theory off of ancient Greek philosophers theories on atoms, although his theory was much more accurate than theirs. Dalton did not have any experimental designs for his theory, but he did have a lot of quality research. He proposed a standard symbol for each element (right). He found that chemical elements were composed of atoms, and that the atoms in one element were all identical in weight, but atoms of different elements had different weights (Atomic Theory). John Dalton was able to prove this information because of his development of a method used to find atomic weights. He also found that atoms only combined in small whole-number ratios. This information is related to the formulation of the Law of Multiple Proportions (Historical Outline). The Law of Multiple Proportions states that when two elements can combine to form more than one compound, the mass of one element and the mass of the other element are in a ratio of small whole numbers. He created the Law of Multiple Proportions as he was experimenting with finding the atomic weights of elements (Britannica). With all of his work, John Dalton came up with his own atomic theory. It stated that 1. Matter is made up of very small, indivisible parts known as atoms; 2. Atoms of the same element are identical in every way; 3. Atoms of different elements are different in all ways; 4. When atoms of the same or different element combine they form compound atoms; 5. When combined, they do so in simple, whole-number ratios; 6. An atom is the smallest particle to have a part in chemical reactions; and 7. An atom can neither be created nor destroyed (Wiz IQ). When J.J Thomson was only 14 years when he enrolled at Owens College, Manchester. He then went on to become a Fellow of Trinity College, after that he became a professor at Cambridge. As a professor, Thomson made a few trips to America, and when he returned, he made the most brilliant discovery of his career. Thomson had discovered the electron. While he was on another trip to America, he lectured on some things he thought the structure of an atom would be (Thomson Nobel Prize). Before him, Dalton had done a lot of research with atoms, but his theory had nothing about the physical and internal structures of atoms. The evidence that led him to believe Daltons theory was not the most accurate was his own discovery of the electron, or negatively charged particles (Historical Outline). Thomson discovered the electron while experimenting with cathode rays; he concluded that a cathode ray is a stream of negatively charged particles that has a mass about 1000 times smaller than a hydrogen a tom. With this information he proposed that cathode rays are streams of particles much smaller than atoms, and that theses small particles were pieces of atoms (American Institute of Physics). In 1904, Thomson made a model of what he believed the internal structure of an atom looked like (Chemical Heritage Foundation). He called this model, Plum Pudding, because there was a positively charged bowl with negatively charged electrons in the atom that were like plums in pudding (History of Atoms). Robert Millikan grew up in rural America as the son of Reverend Silas Millikan. He attended Oberlin College. After he graduated, he taught elementary physics. He became a professor at the University of Chicago after being a teacher in every grade level. Millikan made many advancements in his career, but by far, his greatest discovery was that of the charge of an electron. Millikan determined the unit charge of the electron Thomson discovered (Millikan Nobel Prize). With the unit charge of the electron, the mass of electrons and positively charged atoms could be calculated. He found the unit charge of the electron by using his oil drop experiment. In the oil drop experiment, Millikan dropped oil drops a certain distance in air and measured how long it took the drop to fall. Then he turned on an electric field, and measured how long it took for the oil drops to rise the same distance upward. With the two times-up and down-of the oil drops, Millikan could find the mass of the drop of oi l and its total charge. Sometimes the charge of the oil drop would change and he concluded that these changes were small multiples of e, an important unit charge (Franklin). Ernest Rutherford grew up with a father who was a wheelwright and a mother who was a schoolteacher. When he was 16, Rutherford entered Nelson Collegiate School then went on to study at the University of New Zealand, where he earned a masters degree in mathematics and physics. Rutherford was awarded the Exhibition Science Scholarship, which enabled him to study at Trinity College where he would work closely with Thomson, the man who discovered the electron and found that atoms were made of electrons. Another Scientist who did work with atoms was Millikan did who found the charge of an electron; Rutherford went in depth to find a more accurate depiction of the internal structure of an atom and how the electrons play a role in its structure (Rutherford Nobel Prize). He experimented with alpha rays and concluded, with their help, that the atom was a small, heavy nucleus with electrons in orbit around it. Rutherford developed a model of this atom with a nucleus and orbiting electrons; the picture to the right is the Rutherford model. This would become the base for the model that is still accepted today (Atomic Theory). Besides stating that electrons orbit a nucleus, Rutherford also discovered the proton, which makes up the nucleus of a hydrogen atom. He found that a proton has a single positive electric charge, and that every atomic nucleus has at least one proton present. Rutherford proposed the existence of the neutron but he did not have enough factual information to prove its existence. He also proposed that all of the positive charge and all of the mass of the atom occupied a small space in the center of an atom and that most of the atom is empty space occupied by electrons (Historical Outline). Henry Moseley was raised in an educational environment. His father was a biologist and a professor of anatomy and physiology, his grandfather was also a biologist and conchologist. Moseley was awarded a scholarship to attend Eton College. After Eton College, he went to Trinity College at the University of Oxford. He then went to the University of Manchester to study under Sir Ernest Rutherford (Moseley Wikipedia). Moseley was a young scientist, who was mostly known for his work with atomic numbers and the periodic table. He experimented and found that the x-rays elements emit increase in a linear manner with each following element on the periodic table. He thought this could be directly related to the positive charge on the nucleus (Henry Moseley Wikipedia). Moseley then proved that the atomic numbers of elements were not random, but had a physical basis that could be measured. This is known as Moseleys law, and it justified many ideas in chemistry by placing the elements on the peri odic table into the correct order based on atomic number, not atomic mass (Royal Society of Chemistry). Moseleys law also justified Rutherfords view of the atom. It justified this model of the atom because the law states that the atomic number of an element is also the exact number of positive charges in the central atomic nucleus, and also Rutherfords proposal that the atom is a positively charged nucleus surrounded by negatively charged electrons (Moseley Wikipedia). Niels Bohr also grew up in a very educational atmosphere. His father was a distinguished physiologist, and his mother came from a family in the field of education. Bohr attended Copenhagen University where he went on to study physics. After receiving his Doctors degree, Bohr studied at Cambridge, where he studied under Thomson and Rutherford. Bohr started to study the structure of atoms based on Rutherfords findings (Bohr Nobel Prize). Ernest Rutherford found that an atom is a nucleus with electrons in orbit around it, Bohr realized that his model was not entirely correct; according to physics, it should be very unstable (PBS). Bohr came up with two rules that he applied to the movement of electrons. First, he said that electrons can only orbit a certain distance away from the nucleus. Secondly, he proposed that electrons only moved in restricted, consecutive orbital shells, and that the outer, high energy orbits determined the chemical properties of different elements (History of At oms). Bohr also suggested that electrons jump from one orbital ring to another without ever being in an in-between state. Meaning that when atoms give off energy, such as light or heat, the electron will jump to a higher or lower orbit. Bohr created a model of what his evidence would look like; the picture above is the model Bohr created, it is still used today. When Bohr published this new discovery in 1913, some people did not accept it because of the basis of his information. Bohr developed his idea off of simple atoms, but the solid evidence was that his model matched up with patterns of light emitted by real hydrogen atoms (PBS). Sir James Chadwick was born on October 20, 1891. He attended Manchester High school before entering Manchester University. Chadwick graduated in 1911 from the Honors school of Physics. He actually studied under Professor Rutherford, and he would continue to work with Rutherford for some time and in the future. Chadwick then moved on to Cambridge, where he would discover the neutron. While at Cambridge, Chadwick took a look at the current atomic model and found there was something missing (Chadwick Nobel Prize). In the previous atomic model, there were no neutrons, which made the atomic model seem incomplete. Ernest Rutherford had proposed the existence of an electrically neutral particle, but was never able to prove it existed. In 1932, Sir James Chadwick discovered the neutron. He found it to be slightly heavier than the proton with a mass of 1840 electrons and have a neutral charge (Discovery of Neutron). The incredible effort and great amount of time these scientists put in to discover more about atoms and their potential is what led us to the knowledge we have today. All of their research combined resulted in the birth of the modern atomic theory.

Essay --

Anthony Burgess once said that â€Å"The important thing is moral choice. Evil has to exist along with good, in order that moral choice may operate. Life is sustained by the grinding opposition of moral entities.† In his dystopian novella, Burgess discusses the topic of free will and reinforces the notion of moral choice and having the freedom to choose either good or evil. Alex starts off inherently evil, committing horrendous acts of terror, only to reveal change in the final chapter of the novel when he abandons the status quo and begins searching for a new life, one with a wife and a son of his own. Alex’s personal transformation results in a newfound freedom, which is attributed to the idea that goodness is genuine only when it is chosen, and that without moral choice man ceases to be man, but instead, he is rendered into a â€Å"clockwork orange†, a deterministic mechanism. Alex, the protagonist, becomes the first subject of Ludovico’s Technique, a rehabilitation method imposed by the state that causes a person to only commit acts of goodness. In a 1986 essay, Burgess writes, â€Å"If [a person] can only perform good or only perform evil, then he is a clockwork orange- meaning that he has the appearance of an organism lovely with colour and juice but is in fact only a clockwork toy to be wound up by God or the Devil or (since this is increasingly replacing both) the Almighty State.† Alex believes that humans are born and destined to be evil, needing societal pressures and education to become good. Alex does not view his inclination for evil as a result of his environment; rather, the dystopian setting is a result of his actions and the actions of other wrongdoers. Therefore, Alex can be seen as a victim of Original Sin, the Christian idea ... ...ho has desires to overthrow the government, ultimately uses Alex, who brutality raped his wife and led to her eventual death, as a sacrificial lamb for his own political agenda. Even the cats belonging to the old cat-lady, who Alex kills in his excursion to the Manse get reimbursed by taking all of Alex’s things. Alex is imprisoned to his past, until he assumes all responsibility for his former actions, and once he has paid the price for them, he is able to discover the newfound freedom that comes with personal growth and maturity. His desire for happiness: a loving wife, a son of his own, and a role in the working-class society, culminates in his transformation from a inherently evil child to a rational, good human being. (the 21st, which is significant, as the right to vote in Britain was granted at the age of 21 and is seen as a rite of passage into adulthood).

Censoring Pleas For Help :: essays research papers

In the article "Censoring Pleas for Help", Dwight R. Lee talks about government price controls. The author likens government price controls to government censorship, arguing prices are how markets communicate with one another. The example used to demonstrate this point is the price regulations the government enforces after a natural disaster, freezing prices on such items as labor, construction materials and basic necesities. However, the article demonstrates later how these regulations, while seemingly in place to help protect consumers (in this case disaster victims), actually hurts them. While the intent of the "price gouging laws" is good, they actually do more harm than good. By controlling the prices of these materials, these laws limit the supply of these materials and effectively stop the free market from communicating its increasing demand. Further more, these laws seem to go against the very idea of a free market. The free market communicates by the fluctuation of prices as the market deals with shortages and surplus until an equilibrium point is found where the price of an item generates an equal amount of quantity supplied and quantity demanded. If the price falls below this point, quantity demanded is greater than the quantity supplied and there is a shortage in the market. This causes the price to rise, and with it the quantity supplied. As the price rises, the quantity demanded falls. Eventually it reaches the equilibrium point. If the price rises above the equilibrium point, there is more of a quantity supplied than a quantity demanded and that will create a surplus. This causes the price to lower, increasing the quantity demanded and decreasing quantity supplied until it reaches equilibrium again. The market depends on these fluctuations in price for communication between suppliers and consumers. With out this communication the market would be in chaos. Suppliers would not know how many products to supply and consumers would have no way to inform suppliers of their wants. These laws misdirect the flow of supply by not allowing the increasing demand for these items to be reflected in the market as an increase in price. This can be demonstrated by looking at a graph representation of the supply and demand curves relative to construction materials. Before the natural disaster struck, the market for construction materials was at its equilibrium price point of Fifty dollars. There is no surplus or shortage of goods at this point.

The Role of Business in Foreign Policy Essay -- Foreign Policy

Throughout the course of American history, business-related interests have played a predominant role in influencing foreign policy. Foreign policy determines how America conducts its relations with other countries. It is designed to further certain goals such as security and trade. More importantly foreign policy seeks to ensure America’s security and defense and its ability to protect America’s national interests around the world. National interests that shape foreign policy covers a wide range of political, economic, military, ideological, and humanitarian fields. This is the stand the United States has taken in the last decades in regards to foreign policy. While the US government conducts its foreign policy, the public is kept purposefully unaware of the motives behind some major decisions it takes and most of the operations related to foreign policy. Even though the US foreign policy is set to protect its well being and to spread democracy, I think the US foreign p olicy is not only influenced by business but is controlled by those with these business-related interests as well. In this essay I will argue the magnitude of the influence of business on foreign policy in the United Sates government. For most of America's history, foreign policy has reflected an obsession with open markets for American business. Democracy and capitalism are associated with open markets, and the US has made the spread of democracy and capitalism across the world a priority. The US has been anticipating the Arab Spring; the fall of the tyrants in the Middle East opens unexploited markets. This opens new markets that have been controlled by dictators like Muammar Qaddafi who expressed their hatred to the US and anything associated to it. The spread ... ...we come to notice that beneath a multitude of causes influencing the flow of history, lays a valid and strong economic one. Works Cited Ells, Mark Van. 1998. "No Blood For Oil: Protesting the Persian Gulf War". Journal for the Study of Peace and Conflict Garten E. Jeffrey. 1997. " Business and Foreign Policy". Office of Foreign Affairs Jacobs, R. Lawrence . 2005. " Who Inï ¬â€šuences U.S. Foreign Policy?" Vol. 99, No. 1. American Political Science Review. Mandelbaum, Michael. 2010. The Frugal Superpower: America's Global Leadership in a Cash-Strapped Era. New York: PublicAffairs books. Sean , M. Lynn-Jones. 1998. "Why the United States Should Spread Democracy." Discussion Paper 98-07, Center for Science and International Affairs, Harvard University Shaw, F. Eugene. 1979. ‘Agenda-setting and mass communication theory’, 25, 2 , p.101. Gazette

Is Atticus Fitch a good Father? Essay

Fathers are important role models who raise and nurture their children with much love. A good father is a man who protects and provides for his children, who disciplines his children, and who tries to bring them up to know the difference between good and bad. Fathers should be there for their children in all times of need, to help and comfort them.1 According to Nicky Marone, the author of How To Father A Successful Daughter, there are four types of fathers. They are: The authoritarian, The softie, The protector, and The pal. The authoritarian father is usually a disciplinarian and very controlling. This person is uncompromising and whatever he says goes. The father who is a softie is greatly loved by his daughter, but is extremely easy to manipulate. He is controlled by his children and somewhat spoils them by letting them do whatever they wish and getting them whatever they want. This type of father does not know how to say, No. The father who is a protector tries to keep his children safe from all harm. But by holding them back, this type of father does not allow his children to reach their full potential. The last type of father is The pal. This type of father tries to establish a friendship between him and his children. By being more of a pal than a father, this person shows his children that they are equal and valuable individuals. This type of father is the closest to being right on track.2____________________1 Abby, Scott. What Makes a Man a Good Father? [Internet] June 19, 2005. December 1, 2006 2 Nicky Marone, How To Father a Successful Daughter. (New York: Ballantine Books, 1982), 22 – 24. In To Kill a Mockingbird by Harper Lee, Atticus Finch is portrayed as an excellent father because he acts as an educator, treats people equally and allows hischildren to develop their own personalities by giving them more freedom. Atticus is considered to be a pal parent, who shows his children lots of love. Besides being a lawyer, Atticus also acts as and educator to Jem and Scout. One of the ways he educates them, is by passing on the lessons that he has learned in his life. But Atticus does not just pass on these lessons; he puts them into terms that Jem and Scout can understand. An example of this is when Atticus teaches Scout a very important moral lesson and puts it in language that is easy for Scout to get. You never really understand a person  until you consider things from their point of view, until you climb in their shoes and walk around in them.2 This is a crucial piece of advice which influences Scouts development for the rest of the novel. Scout struggles to put Atticuss advice into practice but at the end of the novel she finally succeeds in seeing things from Boo Radleys perspective, which allows her to fulfill Atticuss advice and ensures that she will not become jaded as she looses her innocence. Another way in which Atticus educates Scout is by teaching her to read at an early age. By teaching her to read early on, Scout becomes a very good reader. In fact, she is so good that, Miss Caroline Fisher, Scouts first grade teacher, tells Scout to stop reading with Atticus because she is too________________________3 Harper Lee, To Kill a Mockingbird. (New York: Warner Books, Inc., 1982), 30. advanced for her age. Scout becomes annoyed with Miss Caroline and tells Atticus that she doesnt want to go back to school. But Atticus urges her to go back to school and get an education because he loves her enough to see that getting an education would be important to her in the future. As you can see Atticus cares very much about his childrens futures and by educating them he shows the reader that he loves his children a lot. Atticus is a good father because he educates his children, but he is also a good father because he is committed to equality. Unlike most of the parents in the Maycombian Society, Atticus is committed to equality in all forms. All throughout the book, Atticus treats Jem and Scout as equals. He acts as if he is no better than them and by doing this, he builds a stronger relationship between him and his children, allowing them to relate on better terms. This is apparent when Atticus lets Jem and Scout call him by his first name, instead of father or dad. By doing this he demonstrates that he would like things to be equal and fair. If he let them call him father, it would imply that he is better than them, and that is not what Atticus wants. In fact it is the total opposite of what he wants. But at the same time, Atticus also realizes that he is supposed to be the father figure and tries to set an example for Jem and Scout. Before Jem looks at anyone else, he looks at me and Ive tried to live so that I can look squarely back at him. 4 Atticus is saying that Jem looks to him for advice  and sees him as a role model and Atticus takes that into account every day, with every action that______________________4 Harper Lee, To Kill a Mockingbird. (New York: Warner Books, Inc., 1982), 273. he makes. This is because he knows that if he makes a bad mistake, Jem and Scout will be watching and they may get bad ideas and make the same mistake as well. So Atticus tries to live his life and treat people as fairly and as equally as possible. Furthermore, Atticus is also committed to racial equality. A few ways in which he demonstrates this is when he lets his children go to Calpurnias church and he also lets Calpurnia (a black woman) raise his children. By doing this, Atticus is sending the reader a message that he believes in racial equality and that he doesnt judge people just by their skin colour or  ¬Ã‚ ¬culture. He also defends Tom Robinson (a black male) and his rights while trying to getthe court to give him a fair trial. By doing this Atticus shows that he is not prejudice and treats every person, no matter what color, race, or culture they are, as his own. As you can see, Atticus treats everybody in Maycomb County equally and by doing this, sets a good example for his children. Along with educating his children and treating people equally, Atticus is also a good father because he gives his children freedom. Every parent tries to maintain a certain degree of control over their children, they just vary in the degree of control.5 Atticus gives his children plenty of freedom. By doing this, he demonstrates that he loves them a lot because he is allowing them to develop their own personalities and choose their own path in life. One of the ways Atticus gives__________________________ ¬5 Nicky Marone, How To Father a Successful Daughter. (New York: Ballantine Books, 1982), 218. them freedom, is by letting them pick their own friends. Atticus does not limit them to only playing with white people or with people that have a good family background, he gives them the freedom to establish their own relationships with whoever they want. Inaddition to letting them pick their own friends, Atticus gives Scout the freedom to dress how she wants. He does not tell her to dress more lady like, even with the pressures from Aunt  Alexandra and the rest of Maycomb. By giving them freedom, Atticus recognizes that they will make mistakes, but the important thing is to learn from those mistakes and use them to help you to develop into a mature adult. Atticus gives his children the ability to live how they want and make their own decisions. He shows a lot of compassion for his children by giving them freedom, which in turn will make them into mature adults.  ¬Atticus is a normal person with a unique parenting style. He does not abide by the basic principle of the Maycombian lifestyle in which other parents use while raising their children. He believes that children should make their own decisions and develop their own personalities. He gives them freedom because he trusts them enough to do so, but as soon as they take advantage of that freedom, he is quick to set them back on track. In conclusion, Atticuss parenting methods and ways of showing affection, have positively affected his childrens personalities. Works Cited 1. Lee, Harper. To Kill a Mockingbird. New York : Warner Books, Inc., 19822. Marone, Nick. How To Father a Successful Daughter. New York: Ballantine Books,1982. 3. Scott, Abby. What Makes a Man a Good Father? June 19, 2005. December 1, 2006